Destination brands focus on attracting the investor and visitor

While most destinations promote themselves in order to introduce new cash into the local or regional economy, they often see few results for their efforts. Why? Because they promote virtually everything they have available even if the consumer can find the same thing closer to home. Being all things to all people does not work any more. In this age of specialization, consumers want a strong reason why they should visit your town or destination.

Successful destinations have a primary "lure" and consistently promote it. This "lure" brings visitors to your destination in the first place, then they will engage in many other activities they can get closer to home. This singular focus or "brand" is what makes a community or region special to visitors. Through years of developing brands for communities and destinations, GDS principals are highly skilled in identifying the hidden potential of successful brands within destinations.