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Angels Camp, California The "Mountain Sports Capital" is the new brand for Angels Camp, developed as part of Angels Camp's branding, product development, and marketing action plan (Under contract with Destination Development, International, 2008). Work included the brand and development of the logo, tag lines, product development and marketing recommendations. Moses Lake, WA Developed the Moses Lake "Lake Sports" brand, product development, downtown redevelopment and "district" name, tags, wayfinding and recommendations for marketing (Under contract with Destination Development, International, 2008). To see the plan on the City of Moses Lake website, click Moses Lake branding plan. Nome, Alaska Mary, while a Senior Partner at Maritime Strategy International, Inc., played a major role in the development of a tourism product development plan for the community of Nome, Alaska, and the surrounding area. The mutli-disciplinary team developed this plan for use by the State of Alaska in its Northwest Alaska Transportation Plan so tourism development projects could be prioritized. To see the study on the City of Nome website, click Nome Alaska development plan. Ottawa, IL John Kelsh had a major role in developing the Ottawa, Illinois "Gardening & Botanical Arts" brand, downtown and waterfront product development, tags, and marketing recommendations for creating TV shows, websites, pr, etc. (Under contract with Destination Development, International, 2008) To download the plan on the City of Ottawa, IL website, click Ottawa branding plan. Rapid City, SD John Kelsh had a major role in developing the Rapid City "Great American Road Trip" brand, downtown public squares and product development, place names, tags, wayfinding and recommendations for marketing (Under contract with Destination Development, Inc, 2008). To see the plan on the Rapid City CVB website, click Rapid City branding plan. Rock Springs, WY John Kelsh had a major role in developing the Rock Springs "Two-wheeled Sports" brand, downtown retail development, place names, tags, wayfinding and recommendations for marketing (Under contract with Destination Development, International, 2007). To download the plan on the City of Rock Springs website, click Rock Springs branding plan. Grande Prairie, Alberta GDS worked with the City of Grande Prairie to develop a community brand that reflected the residents' innovative talents that helped make Grande Prairie one of the fastest growing and dynamic communities in Alberta. The brand concept has been adopted by the City Council and the community is currently integrating the brand into the community. To download the brand recommendations, click Grande Prairie Brand Recommendations. |