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China In the early 80s as China was opening its doors to the West, John Kelsh consulted with the National Tourism Administration of the People's Republic of China on tourism marketing, and conducted a reconnaissance of some of their major destinations. Tourism directors from 29 provinces attended John's workshops. Australia In the early 1990s John Kelsh consulted to the Australian Tourist Commission on their North American Marketing Program, putting into place innovative metrics for measuring awareness and conversion rates from their print and broadcast advertising. Fiji Islands John Kelsh managed the brand identity of the Fiji Islands in the North American market for four years. Samoa John Kelsh managed the brand identity of Samoa in the North American market for several years, themed as the "Cradle of Polynesia", Samoa is thought to be the origin of the Polynesian culture. |