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Chautauqua County, New York This picturesque county in western New York was the focus of a branding and marketing effort managed by Mary (working under contract with Destination Development, International. 2008). The Chautauqua Institution, located in the heart of the county is a unique community that offers learning workshops, which has become the cornerstone of the county's brand, "The World's Learning Center." Working with the graphic designer, Mary oversaw the development of the brand graphics, and wrote the detailed branding and marketing action plan. Coos County, New Hampshire This northernmost New Hampshire region is home to the White Mountains and three fabulous "Grand Resorts." Mary coordinated the development of the brand for the region, (working under contract to Destination Development, International, 2008), "Grand Resorts, Grand Adventures." She worked closely with the graphic designer to develop the graphic expression of the brand, and wrote the detailed branding, product development and marketing action plan that is currently being implemented. Matanuska-Susitna Borough, Alaska As part of a multi-disciplinary team of professionals, Mary participated in the development of the Tourism Infrastructure Needs Study for this unique borough " the nation's third-fastest growing county/borough. The study focused on identifying tourism product and infrastructure for development that would increase overnight stays in the Mat-Su region, enhance economic and employment opportunities for residents, and improve the experience for all visitors. |