I fly a lot.  Not as much as some but enough to gain me access to elite level frequent flyer programs. And we all know that flying is generally not a pleasant experience.  

 

Recently I flew Horizon Air, sister company of Alaska Airlines, for a short trip where we, the passengers, were thoroughly entertained by the flight attendants.  Entertained???  Apparently this is all a part of the brand strategy, launched in March that is designed to showcase Alaska Airlines customer service and their people.  Well, it worked for me.   I laughed along with all the other passengers at the jokes and enjoyed the flight.  (Did I say I actually enjoyed a flight???)  Compared to my recent experience on other airlines I have to say my expectations were exceeded.